Content marketing is an increasingly hot topic these days. Businesses all around the world are realizing the huge role of content marketing in making their brand (Product/Services) visible to customer on Internet. Through Content marketing, businesses are able to stimulate the interest of customers in their products and services by creating and sharing various online materials like blogs, videos & posts that can grab their attention. While developing a website, businesses, now-a-days, want to have a high quality content describing their product and services that would help in maintaining customer behavior toward them.
What is Content marketing
The creation of content that is relevant, compelling, entertaining and valuable and this content must be consistently provided to maintain or change the behavior of customers. Content marketing is an essential marketing activity that helps retain customers, acquire new ones and helps companies to build a strong brand.” All that content marketing needs is-
- Planning the essentials for the content.
- Producing an attractive content.
- Making the content visible to customer on internet that helps in promotion.
- Generating Profit.
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Reason behind content marketing
Keep readers Attention
Creating a content that is more in the interest of customers , can help in keeping customer attentive towards the product or service. This can be done by creating a good contents for your website like blogs , videos that can keep the readers attracted.
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Improve brand loyalty
Increasing the interest of the customers by creating a perfect content, can help in building their loyalty toward your product/service through their regular purchase.
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Generate Leads
Creating a high-value Content help B2C & B2B marketers to generate leads by gaining more customers.
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Increase sales
More leads, more sales, that in turn boost the profit.
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5 Things for effective marketing communications
Paid Promotion
Now-a- days, companies pay to promote their business from paid search to display ads, paid social, and content distribution network. These tactics are also known as “pay-per-click” advertising. As we all are aware about, a huge amount of data is available on Internet now-a-days. It makes sense to put a amount of ad dollar for content promotion on Facebook,Twitter and wherever else our audience frequents on the internet. Paid promotions can also be done for those who can receive our ads in a very targeted way, that can add to the profit. Through paid advertising campaigns, you are able to reach a very broad and large audience. Cost related to the paid promotion of the content depends on objective or type of ad you are running. Paid promotion helps to broadcast the message/content across multiple platform.
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Influencer Marketing
Content marketing and influencer marketing work hand-in-hand. Content marketing is all about creating the perfect content to attract potential customers. Influencer marketing is all about taking the perfect content and finding the best method to disseminate it. Influencers are the experts. They are the people who can easily influence a group of people and they are the ones everyone you are trying to reach is already listening to. For this reasons, businesses use influencer marketing to promote content they created as part of their content marketing strategy. Developing relationship with those influencer can be a way to build your audience. Influencers impact Purchase Decisions. Influencers have built-in trust and engagement numbers in key demographics on social media that would take years for an organization to create independently. People with higher number of followers can easily reach to a wider audience that can help a business to share their content with huge number of people to make their content marketing successful.
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Email Marketing
Email marketing has always been a very important tool to market your business online. Emailing business clients/customers at regular interval about work, posts, blogs help in keeping clients attention. Emailing can help in increasing our reach and also allow customers to share the content of the mail to more people. Today, in the world full of technologies, people are more interested in doing the things that take less time. Emailing can be used as a better alternative to save time as it can be used anywhere, at anytime. Because you can send the emails at regular intervals ,it help in building of customer loyalty and brand reputation. Emailing customers give you a chance to highlight some of your best and most recent work.
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Repurpose Content
Creating a high quality content is a highly important aspect, not only for gaining high ranks but also for stimulating the user interest in your product/service. For maintaining the interest of the customer in your content, it is important to continuously modify the content with new posts, blogs videos etc. Creating a new content every time may require resource. All you need to do is repurpose the content you already have. Not only will you save resources, but you’ll also extend the reach of your blog and maybe find new ways to reach your audience.
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Syndication
Content syndication is a method of publishing your content to other authorized sites in order to have a broader audience. It also help in increasing your reach and brand awareness. It also builds links and can help drive more traffic to your original article. All we need is to write a killer content that people might be interested in and actually want to syndicate and the second is to work the outreach channels we talked about above.
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Summary
Content marketing is a huge platform that can be used in different way by the businesses in order to increase their sales that in turn add up to their profit. As said by Seth Godin “Content marketing is the only marketing left”, can be considered right to a larger extent. Using the tool of content marketing in a right way can help businesses to increase the number of customers, passing through different phases of customer life cycle starting from Awareness to Advocacy.
[Awareness→ Knowledge→ Consideration→ Selection→ Buying→Satisfaction→ Retention→ Advocacy]
