UX/UI

In the past 3 years, it has become increasingly hard to get people to install and keep apps on their phones. In the debate on whether mobile web apps or native apps work best for the end user is as old as the technology itself. A good analogy for the battle between Native and Web apps is Desktop […]

Let me begin by acknowledging the simple fact that marketing and user experience both stem for the desire to understand human behaviour towards a businesses and using them to covert unpredictable emotional responses into tangible results. This however is where the similarity between the two ends. Since both disciplines have emerged from the common goal […]

What is game theory and gamification? “Game theory is essentially the branch of mathematics that is concerned with the analysis and devising of strategies that deal with competitive situations where the outcome of a participant’s choice of action depends critically on the actions of other participants. It is at the least, the insights that lead […]