UX/UI

What is game theory and gamification? “Game theory is essentially the branch of mathematics that is concerned with the analysis and devising of strategies that deal with competitive situations where the outcome of a participant’s choice of action depends critically on the actions of other participants. It is at the least, the insights that lead […]

Disruptive Innovation is the name of the game in today’s unpredictable and volatile business landscape. Due to the remarkable success rate of design-led companies, design has evolved beyond making objects. Great design has that “wow” factor that makes products more desirable and services more appealing to users. Design-led companies such as Apple, Coca-Cola, IBM, GE, […]