Blog

In the past 3 years, it has become increasingly hard to get people to install and keep apps on their phones. In the debate on whether mobile web apps or native apps work best for the end user is as old as the technology itself. A good analogy for the battle between Native and Web apps is Desktop […]

Market Analysis: We really need to track the market very thoroughly, especially when talking about the Indian market. Indians are not yet really believing or cannot be trustworthy on online shopping. If it is asked in any of those middle-class families in India, they would prefer to go shopping on weekends or holidays and buy […]

Let me begin by acknowledging the simple fact that marketing and user experience both stem for the desire to understand human behaviour towards a businesses and using them to covert unpredictable emotional responses into tangible results. This however is where the similarity between the two ends. Since both disciplines have emerged from the common goal […]

Encouragement is required sometimes to change our perception. It is always heard that work places are having a different environment, maybe the words coming to my mind are professional, hard Work, rules, follow ups, achievements etc. I personally believe, where a person is spending ¾ of his total time of the day is his/her work […]

Should Businesses hire Agencies for developing website? Well, many of us in this today’s digital world whether a business or an individual is having the question in our mind. Should be hiring an agency for creating our business website or not. Though the answers are somewhat concrete and insubstantial. Some of us are on the […]

What is game theory and gamification? “Game theory is essentially the branch of mathematics that is concerned with the analysis and devising of strategies that deal with competitive situations where the outcome of a participant’s choice of action depends critically on the actions of other participants. It is at the least, the insights that lead […]

Are you managing your or your company’s business or are planning to have one of yours? If yes, you will agree that every business owner or manager have hundreds of items in their to do list. These lists sometimes get out of our control and it happens that we may keep skipping them. Let’s find […]

Branding is one of those marketing concepts that is a bit vague and can quickly become confusing because of the versatility with which it can paint the image of a product. A product’s brand can a name, a phrase, a symbol, a composition made up of letters and forms – it can be pretty much […]

Forms are one of the most important type of interaction between users and website or web apps. Input is a core method of interaction to gather user information, and in many cases it stands between the success and failure for many web products. Forms represent the hard conversion point towards the completion of user’s journey […]

PHP and ASP.NET both have strong hold in the field of web development. Having a few similar features and giving out almost the same output, it has always been confusing as for which is a better one? Clarifying one of the very popular notions that PHP and ASP.NET are languages, no they are not! PHP […]